Sheila Afari is a dynamic, multi-award-winning entrepreneur with a passion for Africa and showcasing its brands and talent.
Over the past 15 years, Sheila Afari has been working in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself with her self-named company, the Sheila Afari Group, servicing clients from territories such as New York, Los Angeles, London, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.
With award titles and recognition such as Rising Star, Top 5 South African Business Women In Media, Best Publicist, Africa's Most Influential Women in Business and Government, 50 Black African Women Entrepreneurs To Watch, and African DOers Power List, just to highlight a few, Sheila Afari's reputation precedes her.
Having built a name for herself for the communications work she has done building the brands of some of Africa’s biggest personalities, Sheila Afari has established one of the leading independent PR & Music Services agencies in Africa.
As an advocate of entrepreneurship in Africa, Sheila Afari strongly believes entrepreneurship is THE solution Africa desperately needs to combat unemployment and is passionate about mentoring young entrepreneurs to get started on their journeys.
When Sheila Afari is not working you will find her blogging, writing, reading, doing yoga or hosting guests at home for a meal.
2023
World Women Leadership Congress & Awards – Global Woman Leader.
2023
MEA Markets African Excellence Awards – Most Dynamic Public Relations Experts - South Africa
2022
Tropics Magazine African DOers Power List - 700 Most Influential Africans
2020
Africa Brand Leadership Awards - Africa’s Best Brand – Sheila Afari Public Relations.
2020
Arts & Entertainment
Bronze winner - Samthing Soweto Isphithiphithi album campaign
Special Mention - Ami Faku brand & Imali album campaign
2019
Accenture Rising Star Awards – Entrepreneur winner
2019
Wiki Mzansi – Top 5 South African Business Women In Media alongside Basetsana Kumalo, Khanyi Dhlomo, Connie Ferguson and Bonang Matheba
2018 / 2019
Tropics Changemakers Awards – Best Publicist.
2018
CEO Global Pan African Awards – Africa's Most Influential Women in Business and Government Awards - Country winner and Regional winner, sector SME
2018
Entrepreneur Magazine – 50 Black African Women Entrepreneurs To Watch
2015
Ghana Awards SA – Best Business Of The Year (small/medium).
“Sheila has been very vital in helping building my brand right from the start as a distinct African musician. Her dedication, passion and work ethic is truly unmatched”
TRESOR
Singer, songwriter, music producer
“Sheila is one of South Africa's brightest, connected and highly talented music publicists”
Jonathan Jules
VP, International Marketing, EMPIRE
“Her work ethic, passion for PR and tenacity added immense value to my career as a musician"
Bongi Mvuyana
Singer and Songwriter
“A real change agent, not just in her industry sector, but through her support of Africa's companies, products, brands and fellow entrepreneurs"
Melanie Hawken
Founder and editor-in-chief of Lionesses of Africa
“I was amazed at the sheer volume Sheila was able to generate on Radio, TV, press and blogs, and was delighted at the depth of her reports”
Hagar Graiser
Music Lead at Platoon
“Sheila has rejuvenated PR energy into the game”
Simone Harris
Editor of Hype Magazine
"Best PR Agent in the world!"
Khuli Chana
Rapper, songwriter
"I love your work"
Terry Pheto
Actress
